If we expect charities to play a larger role in resolving many of the problems affecting our world, they must create a new narrative that combats negative stereotypes about promotes the attributes of the non-profit sector.
Do People Who Complain About Charity “Overhead” Truly Understand It?
Conversations with friends and colleagues who firmly believe that charity overhead should be as low as possible can be awkward and exhausting. Yet they can also be viewed as opportunities to advance the public’s understanding of how operating expense items directly affect the impact of an organization’s programs.