Encouraging board members to play a fundraising role is an uphill battle for charities of all types and sizes. The good news is that Giving Tuesday offers us a unique opportunity to increase our boards’ enthusiasm on all matters related to fundraising.
IS EXPECTING 100% OF A CHARITY’S BOARD TO DONATE REALISTIC?
Boards with high giving rates are a sign of a healthy and sustainable fundraising strategy. Yet is it realistic or necessary that all board members donate personally to their organization? In this blog entry we explore various ways that charities can generate greater personal gifts from its board members even if some choose not to donate.