Many months have lapsed since our last FUNDRAISING DOs & DON’Ts entry. So it’s only rational to resume the series with some straight-forward advice regarding the management of special fundraising campaigns.
FUNDRAISING DOs & DON'Ts #9
In this installation of “FUNDRAISING DOs & DON’Ts”, we explore the relative importance of a pair of metrics that we tend to monitor when executing funding campaigns. One is an extraordinarily common variable that perhaps gets tracked too closely, while the other unequivocally demands more of our attention.
